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EVENTS

CIFF Guangzhou 2025: Seating as a Complete Workplace Proposal

At CIFF Guangzhou 2025, Hanson Furniture designed its booth around the ways seating is used across offices, meeting rooms and discussion spaces.

Hanson Furniture workplace seating display at CIFF Guangzhou 2025

A Booth Planned Around the Whole Workplace

Rather than simply lining up products, the display considered how chairs would work within real contract settings such as offices, meeting rooms and discussion areas.

Executive and Meeting Chairs by Setting

Executive chairs, meeting chairs and visitor seating were arranged in separate zones. Visitors could assess comfort, dimensions, backrest shapes, arms and base finishes in the context of a complete space.

Executive and meeting seating zones at the CIFF Guangzhou 2025 booth

How Colour and Material Change a Workplace

The 2025 presentation included chairs in black, brown, blue, green and pink. Even within one chair design, different colours and materials can shift the character of a space from a calm executive office to a bright meeting room or an informal discussion area.

Testing Practicality in the Meeting Area

A dedicated area combined tables and chairs so visitors could sit and talk while assessing ease of movement, stability and comfort over longer periods. The display reflected Hanson's focus on furniture in use, not products in isolation.

Table and chair setting for discussions at the Hanson Furniture booth

FREQUENTLY ASKED QUESTIONS

Assess comfort, back support, arm usability, base stability and compatibility with the space. Contract settings also require comfort over longer use and practical handling in meeting and discussion areas.

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