ORGATEC is more than a place to display office furniture. It is where manufacturers and buyers from around the world present their views on the future office: how people work, shape space, select materials, sit, gather and move.
The Hanson booth brought together task, meeting and lounge chair series. Instead of forcing every product into a single visual theme, the composition allowed differences in colour, form and comfort to remain visible.
An Office Needs More Than One Kind of Chair
Focused work, short meetings, welcoming visitors and taking a pause in a lounge area all ask something different of a chair.
Hanson's message at ORGATEC was therefore not about one chair in isolation, but the role each chair plays within a complete workplace.
A Display That Looks Beyond Installation
Brightly coloured chairs and round tables at the centre of the booth created the atmosphere of a place where people would genuinely gather. Brand graphics showed seating within finished interiors, helping visitors imagine the space after installation rather than considering specifications alone.
European markets place importance on material quality, structural stability and long service life as well as appearance. Hanson applies its aluminium die-casting expertise to frames, bases, arms and other components where finish and durability are closely connected.
Choosing a Chair Means Choosing the Quality of Time
An office chair is not simply a tool for sitting. It supports posture, shapes the character of a space and quietly communicates how a company thinks about work.
CHOOSE ONE CHAIR, CREATE ONE LIFE
The words displayed in the booth express Hanson's belief that choosing a chair is also a decision about the quality of the time spent in it.
We are grateful to the clients and partners we met at ORGATEC 2024. Hanson Furniture will continue to balance design, function and manufacturing expertise as it develops better seating for workplaces around the world.
