A Seating Presentation for the Middle East
The exhibition brought together office, meeting and executive chairs suited to corporate workplace projects in Saudi Arabia and the wider Middle East.
Comparing Products for Different Settings
Visitors could see and sit in the products, comparing comfort, scale, backrest form and base finishes. Showing chairs with distinct uses side by side helped explain how a collection can serve offices, meeting rooms, commercial facilities and larger project requirements.
What We Heard from Regional Buyers
Conversations with Middle Eastern buyers, dealers and project professionals highlighted priorities in the Saudi market: durability, straightforward cleaning, comfort over extended use and colours that can be coordinated with a wide range of interiors.
Supporting International Contract Projects
Drawing on its manufacturing base in China, Hanson Furniture supports contract projects for overseas markets. Its proposals for the Middle East, Europe, Australia and Japan balance quality, design and cost performance.
Looking Ahead
Feedback from ORGATEC WORKSPACE Saudi Arabia will help strengthen future proposals for the Middle Eastern market, including seating solutions for offices, meeting rooms, discussion areas and public facilities.
